Brand Refresh and Logo Design System

This is the visual identity and brand system created for Midwest Information Systems, a precision imaging company serving medical, scientific, and manufacturing industries. The goal of this project was to established a unified brand architecture across the parent company and its two product brands — PAXIT, an image analysis software platform, and PAXCAM, an imaging hardware line. New logos and brand guidelines were designed to work as a cohesive system, communicating accuracy, reliability, and technical expertise while clearly defining each brand’s role within a connected imaging ecosystem.