Design + Art Direction
LVLD is a marketplace app that levels the playing field for access to rare sneakers, apparel, and consoles. Since launch, I’ve led creative direction and designed the full experience across the app, in-game visuals, website, marketing, and video content.
Social
Social has been key to building LVLD’s presence and community. I’ve designed content for all platforms, focusing on engagement, consistency, and driving traffic back to the app through a bold, hype-driven visual approach.
UI & UX Focused Design
LVLD is an app that gives users a fair shot at winning rare sneakers and gear. I’ve designed the end-to-end user experience, from onboarding and gameplay flows to interface design and interaction patterns.
Print Design
To support launch and drive app downloads, I designed a postcard featuring a QR code linking directly to the app. This tactile piece helped extend LVLD’s digital presence into the physical world and reach users in a new way.
